Games of the XXX Olympiad
27 July - 12 August 2012
Build it and they will come
On July 6 2005 the IOC announced that London would be host to the 2012 Olympic Games. That the London 2012 team had secured this was no small achievement as their bid included an entire Olympic park that was yet to be built.
The construction of so many venues in such a small amount of time was seen by some as an impossible task, but in the end those voices were proved wrong and on 27 July 2012 the spectacular opening ceremony had an estimated global TV audience of 900 million people.
Celebrating 100 Years
Jumping, Dressage and Eventing made their début in Stockholm 1912, that’s 2,592 years after horse sport made its début at the Ancient Olympic Games in 680 BC.
The venue for the Equestrian events was the picturesque Greenwich Park located in south-east London. This proved to be an ideal location; the surprisingly clement weather and the stunning views of London added a visual intensity to what sportingly was an incredible success on every level.
These Games also saw the most robust testing programme ever put in place at an Olympic and Paralympic Games. The Olympic laboratory tested up to 400 samples a day for more than 240 prohibited substances and all equestrian sport related tests returned negative
An evolving media landscape
Branded the first #Socialympics, every aspect of London 2012 was “liked”, “tweeted”, “shared”, “hashtagged”, “tweeted”, “twitpic’d”, “flickr’d”, “instagram’d”, “foursquared”, “tumblr’d”, and the list goes on.
The London Games heralded a new era in Olympic and Paralympic coverage, showcasing athletes from around the world before #RecordAudiences. Broadcast partners made more sport available on more media platforms, to more people, than ever before. For the first time, digital coverage exceeded broadcast coverage.